HELP "using cole & son paper"

[blue]

hi,
i have bought some paper from cole & son product code 66-60044
can view it here link to paper (http://www.cole-and-son.com/popup.asp?ID=66-6044.jpg&SKQ=66-6044)

it is for a small bathroom so i bought 4 rolls

started job walls prepped, came to putting paper up and as it was such a expensive and heavy patterened paper decided to cut and paste one at a time.
started in the hardest place a section involving some pipework top section went on ok but when it came to bending it behind pipes found that the printing on the paper flaked off, so scrapped that piece and tryed another which also did the same only not as much so left that one on wall hoping i wouldnt be to annoyed at the missing print on the creases in a weeks time!!
carried on a little gentler and more cautious, next bit was over sink as such pretty easy only a couple of cuts to fit round splashback tiles, as i made the cuts pulling paper from the wall then smoothed back with finger print again flaked away causing a really jagged horibble mess
by this time i was getting nervous so decided to get advice from shop where paper was bought i was told
"we sell 10000"s of rolls a year its a fad at the moment dont you know. we get no complaints save a couple of phone calls"
i asked and what do you say to them
"because the paper is so absorbent you should paste the wall first then hang dry paper to that"

my question is is this correct and does any one have any other suggestions for better or worse??
i am a little weary to try as it is costing £38 a roll and i have already wasted 1 1/2 rolls

thanks for any assistance
blue

[Dave D]

Without seeing the actual paper I can not be certain, but if it is as you describe "flaking off" then it sounds defective. I have installed Cole and Son and it is a typical English paper. Unless it is the new "strippable " variety (not paper at all) then pasting the wall will not work.

Dave

[Paul Sullivan]

That's a tough one. First, the pastes we use here in the States aren't the one recommended by the mfr. (did you use "Tub Paste" and did the flaking involve paste on your fingers or what may have ended up on the face?). Second, what I've seen from Cole & Sons (3 in the last 2 months), they aren't all typical English goods.

Wish I had the label, but the one I hung first wasn't plain pulp stock. Hung it with clay, and if a single drop of it was left on for 5 minutes the ink would come right off with it. The second I hung was pulp, had a little shading. The one I just finished today also shaded (slightly).

Not as consistent as what I've seen from most other UK mfrs.